This PhD is an interdisciplinary project looking at multi-layered narratives of a north Wales heritage site, the Penrhyn estate. Looking at areas across history, media, heritage and tourism, this project aims to interpret Penrhyn’s influence both locally and globally, utlising different voices across academia and the local area.
Using a two-part mixed methods approach, firstly in the form of textual analysis of the Penrhyn Castle guidebooks, the podcast will then be adopted from the format of the guidebooks, and redesigned to suit the layered nature of the Estate’s history and the uses of new technology in the heritage industry. Ultimately, this project will be a digital resource that conveys the varied narratives and perspectives of the Penrhyn estate whilst establishing a best practice model for practitioners or the heritage industry.
Research has shown that digital tools such as podcasts can be an effective method of storytelling in the digital age, especially in tourism as the format is far more convenient and versatile than a traditional guidebook. As a not a widely utilized tool in the heritage sector, exploring the ways podcasting can be created for visitors will be a beneficial contribution to research in both heritage and tourism.
The primary aim of the project is to create a digital artefact, a podcast, which will be used as a tool in promoting the Penrhyn estate to potential tourists to the north Wales area, as well as a local-centric platform for narratives to be shared by voices in the local community and academics knowledgeable of the Estate’s diverse history. The three end goals of this project will be to convey Penrhyn Estate’s global and local influence, increase heritage tourism to the area and present community narratives of the estate.
In this eye-opening episode, host Kayla Jones explores Penrhyn’s connection with the slave trade in the 18th-19th century. Recorded during the height of the Black Lives Matter Movement in 2020, this episode highlights one of many heritage sites across the UK that have been looking a bit closer into their colonial connections, Penrhyn Castle, which is a National Trust property in northwest Wales.